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Businesses use Demographix in many different ways
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The Advantages of Choosing Demographix

1. Survey building specialists:

We have developed a system that puts a priority on allowing our users to easily customise their surveys, to make them more attractive for respondents to complete – thereby increasing response rates. Furthermore, we have designed question types and routing/conditionality features that make surveys easier to fill out as respondents see only the questions they need to answer – survey fatigue is a subject we take very seriously.

With quicker survey completion and less boredom (a factor that can lead to inaccurate data), you can better maximise your data quality. Our research has shown that too many online surveys are badly designed and highly frustrating to respondents – our design tools help you build better surveys, and therefore gather better data.

2. Data and user management:

Our priority in system design has been to develop the data, survey and user management toolsets – in particular, the reporting tools. You can easily manage your user log-ins, keeping track of all the people who have access to your data, and monitoring their permissions.

Survey management features allow you to categorise surveys, search the text of all surveys, and duplicate surveys for easier trend analysis on a periodic basis. Data management includes designating personal data to improve security and archiving survey data in secure, searchable archives.

3. Cost effectiveness:

Demographix and Panelwise offer dramatic cost savings to Research Departments with multi-user needs, high survey throughput, and data analysis needs. Our annual subscriptions give you unlimited surveys, unlimited response rates, unlimited emails, unlimited panels, unlimited multimedia (images, audio, video) usage and unlimited log-ins.

In other words, there are no hidden costs. Plus we include free group training sessions and free email and phone Helpdesk support. You could make major savings over suppliers who currently hit you for a lot of "extras" over and above their headline figures.

The Benefits of using Demographix & Panelwise

• Online surveys dramatically lower the cost of data collection, compared to paper/phone polling
• Track customer satisfaction and monitor annual trends in your market
• Improve employee feedback with annual work satisfaction assessment surveys, and 360 degree HR surveys
• Build up your mailing lists and keep them refreshed at a far lower cost with our easy-to-use panel management system
• Get better pre- and post- campaign feedback
• Gather sales insight and market research data more quickly and effectively than ever before
• Membership organisations can create regular "reputation management" surveys to track satisfaction
• Special features for Academic researchers, including a "Save & Resume" option for long surveys
• Special features for Media clients, including embedded audio and video clips that respondents can manually control within a survey

Some things to ask yourself when choosing an online survey supplier: Click here to read more background materials.